Key takeaways

In this module, you learned how to effectively deliver outbound mobile messages using Adobe Journey Optimizer. You explored various messaging channels, including push notifications, SMS, MMS, RCS, and WhatsApp, and learned how to implement opt-in flows and incorporate rich media to enhance customer engagement.

The following are some of the key takeaways from the module:

• Understand how to build and configure push notifications in Journey Optimizer to engage mobile app users with personalized messages.
• Learn to create, schedule, and distribute SMS and MMS messages, ensuring compliance with communication regulations.
• Configure double opt-in processes for SMS to maintain legal compliance and enhance customer acquisition.
• Set up and send branded, interactive RCS messages to provide rich customer experiences.
• Create and manage WhatsApp journeys to automate personalized customer engagement using approved templates.

Now it's time to measure how well you learned these lessons with a short quiz.