Key takeaways

In this module, you learned how to create and manage email content using Adobe Journey Optimizer's authoring tools. You explored structuring messages, designing layouts, generating content with AI, and managing HTML-based emails. Additionally, you learned how to run content experiments to optimize performance and engagement.

The following are some of the key takeaways from the module:

• Understand the email message authoring options in Journey Optimizer, including drag-and-drop and HTML editing capabilities.
• Create emails from scratch using the Email Designer and leverage assets from Experience Manager Assets Essentials.
• Utilize AI Assistant for content generation to create proactive content variations for text and images.
• Import and author HTML email content, tweak designs, and add essential links like mirror page and unsubscribe links.
• Run content experiments to test and optimize email performance and engagement.

Now it's time to measure how well you learned these lessons with a short quiz.