Create content templates

In this step, you will learn how to create, edit, and utilize content templates in Journey Optimizer. Content templates allow marketers and content managers to build reusable email content for journeys and campaigns. You will explore how to create a new content template from the inventory, edit it using various features, and save it for future use. This step will guide you through the process of designing a content template, importing HTML, and leveraging personalization features to enhance your content creation process.

Next, you will learn how to lock content in templates, ensuring control over editable areas and maintaining consistency across your marketing efforts.