Create expression fragments

In this step, you will learn how to create and use expression fragments in Adobe Journey Optimizer. Expression fragments are similar to visual fragments but are created using the expression editor. You will explore how to select the expression fragment option, specify the code subtype, and create reusable code snippets. By the end of this step, you will be able to incorporate these fragments into your campaigns for personalized content.

Next, you will learn how to add rich text to an editable fragment, allowing for dynamic updates to both content and styling.