Set up RCS in Journey Optimizer

In this step, you will learn how to configure and send branded, interactive RCS messages using a custom SMS provider in Journey Optimizer. You will set up API credentials, webhooks, and channel configurations, and then build a journey to deliver rich, personalized messaging experiences within the native messaging app. This process enhances customer engagement by leveraging the advanced capabilities of RCS messaging.

Next, you will explore the guided channel setup to rapidly configure and validate web and mobile channels in Journey Optimizer.