Set up and execute an IP warm-up plan

In this step, you will learn about IP warming and how to set up and execute an IP warm-up plan using Adobe Journey Optimizer. Discover the importance of gradually increasing email volume from a new IP address to build a positive reputation with internet service providers. You will explore how to create a detailed IP warm-up plan, activate campaigns, and monitor performance to ensure successful email deliverability.

See the Deliverability Best Practice Guide for best practices on Targeting criteria, ISP-specific considerations during IP warming, and volume during IP warming.

Now that you understand how to execute and fine-tune your IP warm-up plan with Adobe Journey Optimizer, you can apply these strategies to enhance your email deliverability. Thank you for completing this module.