Configure an email channel

In this step, you will learn how to configure the email channel in Journey Optimizer to enhance your marketing strategies. You will explore the process of setting up email configurations, including subdomains, IP pools, unsubscribe management, sender personalization, BCC and seed lists, retry logic, and tracking parameters. This step emphasizes compliance, deliverability, and personalization to optimize marketing email performance.

Next, you will learn how to set up and execute an IP warm-up plan in Journey Optimizer to ensure successful email deliverability.