Set up a subdomain

In this step, you will learn how to set up a dedicated subdomain for your email campaigns in Adobe Journey Optimizer. Setting up a subdomain is crucial for protecting your brand's reputation and enhancing email deliverability. You will explore the process of delegating a subdomain, choosing between fully delegated and CNAME setup methods, and configuring DNS settings. By the end of this step, you will understand how to effectively manage your email traffic and ensure your messages reach the intended audience.

Next, you will learn how to delegate CNAME subdomains to point to Adobe-specific records, further enhancing your email setup in Journey Optimizer.