Create an IP pool

In this step, you will learn how to create an IP pool in Adobe Journey Optimizer. Setting up IP pools is a best practice that helps protect your sender reputation and boost email deliverability. You will discover how to organize your IP addresses into separate pools for marketing and transactional emails, ensuring that any deliverability issues with marketing messages do not affect critical communications. By the end of this step, you will know how to create and configure an IP pool to maintain a healthy sender reputation.

Next, you will learn how to set up a subdomain for your email channel in Adobe Journey Optimizer, which is essential for protecting your brand's reputation and improving deliverability.