Create multi-entity audiences

In this step, you will learn how to build multi-entity audiences using Adobe Experience Platform's audience rule builder. Multi-entity segmentation allows you to combine data from multiple XDM classes to create comprehensive audiences. By establishing relationships between different schemas, you can build audiences based on fields existing in both schemas, such as identifying customers who purchased specific products. This capability enhances your ability to create targeted and effective marketing campaigns.

Next, you will explore how to evaluate batch audiences on demand using the flexible audience evaluation feature in Adobe Experience Platform.