Create dynamic audiences

In this step, you will learn how to build dynamic segments using Adobe Experience Platform. Dynamic segments address the scalability challenges marketers face when creating audiences for marketing campaigns. You will explore how to consolidate multiple static segments into a single dynamic segment, saving time and effort. By the end of this step, you will understand how to use dynamic segments to create more efficient and scalable audience definitions.

Next, you will discover how to create multi-entity audiences using Adobe Experience Platform's audience rule builder.