Create sequential audiences

In this step, you will learn how to create sequential audiences using Experience Events in Experience Platform. You will explore how to add events to a timeline to define an audience that performs actions in a specific order within a set timeframe. This approach allows you to leverage the timestamped nature of events to build more precise and time-sensitive audience segments.

Next, you will discover how to create dynamic audiences, an advanced feature that addresses scalability challenges in audience segmentation.