Key takeaways

In this module, you explored advanced audience-building techniques using Experience Platform. You learned how to apply sequential logic, build dynamic and conversion-based audiences, and use multi-entity joins to enhance targeting. Additionally, you gained insights into evaluating batch audiences on demand to support real-time campaign activation.

The following are some of the key takeaways from the module:

• Understand how to use time constraints in segment definitions to create time-sensitive audiences.
• Learn to create content-based audiences by leveraging web content affinity in the audience rule builder.
• Develop conversion audiences by identifying and utilizing conversion events across various data systems.
• Build dynamic audiences to efficiently manage and scale audience segmentation for marketing campaigns.
• Evaluate batch audiences on demand to ensure timely activation of marketing strategies.

Now it's time to measure how well you learned these lessons with a short quiz.