Create an audience using the rule builder

In this step, you will learn how to create audiences in Journey Optimizer using the rule builder. You will explore how to define audiences by setting rules based on attributes, events, and existing audiences. You will also understand how to manage your audience library and utilize the rule builder's drag-and-drop interface to construct audience definitions. By the end of this step, you will be able to create targeted and dynamic audiences for your marketing campaigns.

Next, you will discover how to import and activate an audience by uploading a CSV file in Journey Optimizer.