Explore profiles and audiences in Journey Optimizer

In this step, you will learn about unified customer profiles and audiences in Journey Optimizer. Discover how Journey Optimizer provides centralized data and unified customer profiles to engage with customers across various touchpoints and channels. You will explore the Audiences panel to build and refine customer segments for targeted engagement. Learn about the robust content management capabilities, data governance tools, and sensitive data alerts available in the Journey Optimizer Audience workspace. Understand how to use attributes to increase personalization and rank audiences for more granular segmentation. Throughout this process, you will see how Journey Optimizer prioritizes privacy to protect customer data.

Next, you will learn how to create an audience using the rule builder in Journey Optimizer.