Quiz

To pass this module quiz, you must answer at least 2 out of 3 questions correctly. It is not timed, and you can retake it as many times as needed..

What is a key benefit of using unified customer profiles in Journey Optimizer?

false

1. They allow for centralized data management across touchpoints.
2. They automatically generate marketing content.
3. They eliminate the need for data governance.
4. They provide real-time customer support.

VwjIPpwHJ0IMjM6L2toH3YBFiVhKKpTa15fHuPDX/yY=

Your answer is correct

Your answer is incorrect

How does the rule builder in Journey Optimizer enhance audience creation?

false

1. By allowing the use of profile attributes and events to define audiences.
2. By automatically generating audience segments without user input.
3. By providing a library of pre-defined audiences.
4. By eliminating the need for data import.

lSp3C1PmQrubp/82mKwb4jyCpDkhRyp5lQDStXheDkY=

Your answer is correct

Your answer is incorrect

What are some advantages of importing audiences via CSV files in Journey Optimizer?

true

1. It allows for real-time data updates.
2. It enables the use of enrichment attributes for personalization.
3. It automatically creates new profiles if no match is found.
4. It eliminates the need for manual audience segmentation.

GsOhQFdcD3vyalVICllBMRDrRkVHF8wkwT5IrddMUso=,6GjKBJ4jqDOhVNceAy4DPWfMNoqK4J3uDHxXzekcptc=

Your answer is correct

Your answer is incorrect