Key takeaways

In this module, you learned how to build audiences using unified customer profiles and rule-based logic in Journey Optimizer. You explored how to create audiences based on attributes and behaviors, and how to import external audience lists via CSV for cross-channel targeting and personalization.

The following are some of the key takeaways from the module:

• Understand how to utilize Journey Optimizer to manage unified customer profiles and build audiences for targeted engagement.
• Learn to create audiences using the rule builder by defining rules based on profile attributes, events, and existing audiences.
• Gain the ability to import and activate audiences by uploading CSV files, using enrichment attributes for personalization.
• Configure subscriptions and landing pages to manage customer subscriptions and integrate them into your marketing journeys.

Now it's time to measure how well you learned these lessons with a short quiz.