Build tag rules

In this step, you will learn how to create rules in the tags interface to execute commands based on specific events and conditions on your digital properties. You will explore how events and conditions determine when actions are triggered, and how these actions define what happens in response. By the end of this step, you will understand how to build rules that effectively manage data collection and response actions in real time.

Next, you will learn how to stack tag rules to create dynamic and modular rule sets for scalable tag implementations.