Create data elements

In this step, you will learn how to create data elements within the tags interface. Data elements are essential building blocks that allow you to collect, abstract, and organize data from your digital properties. You will explore how to set up data elements to capture various types of information, such as page view details and customer identity, without needing to modify your website's code. By the end of this step, you will understand how to leverage data elements to make informed decisions in your tags implementation.

Next, you will learn how to build tag rules to execute commands based on events and conditions in your digital properties.