Applications built on Experience Platform

In this step, you will explore the applications built natively on Experience Platform, including Customer Journey Analytics, Real-Time Customer Data Platform, Journey Optimizer, and Mix Modeler. These applications leverage the core capabilities of Experience Platform to address next-generation customer experience use cases. You will learn how each application functions and the unique benefits they offer for enhancing customer engagement and optimizing marketing strategies.

Next, you will learn about how Experience Platform integrates with Adobe Experience Cloud applications to further enhance your customer experience capabilities.