Key capabilities of Adobe Experience Platform

In this step, you will explore the key capabilities of Experience Platform and understand how they bring value to your business. You will learn about the suite of shared, composable services that allow for flexible integration with your existing systems. Discover how Experience Platform enables real-time customer identity mapping, dynamic audience segmentation, and data collection from various sources. You will also delve into Platform's data insights, privacy, and governance capabilities, as well as its extensive catalog of destinations for data export. By the end of this step, you will have a comprehensive understanding of how these capabilities work together to enhance customer experiences.

Next, you will learn about the applications built on Experience Platform, including Customer Journey Analytics, Real-Time Customer Data Platform, Journey Optimizer, and Mix Modeler.