Overview of Adobe Experience Platform

In this step, you will gain an understanding of Experience Platform and the business challenges it addresses. You will learn about the importance of personalization in today's digital landscape and how Experience Platform helps brands meet these demands. Discover how Experience Platform serves as a data foundation, enabling brands to create unified customer views and leverage advanced marketing use cases. This overview will set the stage for exploring Platform's key capabilities in the next step.

Next, you will delve into the key capabilities of Experience Platform and learn how they bring value to your business.