Pseudonymous profile and Experience Event expirations

In this step, you will learn how to configure expiration settings for pseudonymous profiles and experience events in Experience Platform. These settings help maintain the relevance of Real-Time Customer Profiles for marketing and advertising use cases by allowing data stewards to set expiration dates for unauthenticated profiles and their associated events. You will explore the benefits of these configurations and understand the process for setting time-to-live settings for both experience events and pseudonymous profiles.

Next, you will learn how to delete profiles from the profile store using the Real-Time Customer Profile API.