Key takeaways

In this module, you learned how to manage pseudonymous profiles, expired events, and attributes to ensure data remains relevant and compliant within the Experience Platform. You should now understand how to configure expiration settings, delete profiles, and update specific profile attributes using the upsert feature.

The following are some of the key takeaways from the module:

• Configure time-to-live settings for pseudonymous profiles and experience events to maintain profile relevance and compliance.
• Use the Real-Time Customer Profile API to delete data from the profile store without affecting the data lake or identity graph.
• Apply the upsert feature to update specific profile attributes without overwriting other existing data.
• Understand the importance of filing support tickets for configuring time-to-live settings and the implications of these configurations.
• Recognize the role of the Real-Time Customer Profile in supporting engagement workflows and maintaining data hygiene.

Now it's time to measure how well you learned these lessons with a short quiz.