Streaming data ingestion overview

In this step, you will explore streaming data ingestion in Experience Platform. You will learn how streaming ingestion ensures that data sent to Platform is available in the Real-Time Customer Profile. Discover how data from various sources, such as CRM and ERP systems, can be captured and used for real-time segmentation and marketing processes. You will also understand the validation modes available to ensure data integrity and how to monitor data flow within Platform.

This concludes the module on data ingestion in Experience Platform. You now have a comprehensive understanding of both batch and streaming data ingestion methods and how they support real-time customer insights and marketing processes.