Identity graph linking rules - Identity settings

In this step, you will learn how to enable and configure identity graph linking rules in Adobe Experience Platform to build accurate customer profiles. You will explore namespace prioritization, uniqueness settings, and validation to effectively use these features in your sandboxes. This knowledge will help you ensure that your identity graphs and customer profiles are of high quality, supporting applications like Real-Time Customer Data Platform, Journey Optimizer, and Customer Journey Analytics.

With the identity graph linking rules configured, you are now equipped to manage and optimize your customer profiles in Adobe Experience Platform. Remember to validate your configuration in the development sandbox before applying it to staging and production environments. Enjoy the benefits of accurate and reliable customer data management.