Identity and identity graphs overview

In this step, you will explore the key capabilities of identity resolution in Experience Platform, including identity collection, identity graphs, and the Identity Service API. You will learn how the Identity Service links disconnected identities to create a unified customer profile, enabling seamless customer experiences across channels and devices. This step will provide an overview of how Experience Platform manages identities and constructs identity graphs to deliver a consistent and connected experience.

Next, you will learn how to label, ingest, and verify identity data in Experience Platform to build and manage your private identity graph.