Create a computed attribute for the sum of purchases

In this step, you will learn how to use the computed attributes feature to sum purchase amounts made by a customer across various sales channels. This capability allows you to aggregate purchase data from your website, mobile app, and physical store to create a comprehensive view of customer spending. You will use this sum to define audiences and enhance personalization efforts. By the end of this step, you will be able to set up a computed attribute that calculates the total purchase amount and updates it daily.

You have now mastered the use of computed attributes to sum purchase amounts across multiple channels. This concludes the module, and you are now equipped to apply these skills to enhance audience segmentation and personalization strategies.