Create merge policies

In this step, you will learn how to create merge policies using the Adobe Experience Platform UI. Merge policies are essential for determining which data to prioritize when combining datasets from different sources to create customer profiles. You will explore the basics of merge policies, how they operate, and the steps to configure a new merge policy, including setting identity stitching and choosing a merge method.

Next, you will discover how to create a computed attribute to sum purchase amounts across multiple sales channels.