Quiz

To pass this module quiz, you must answer at least 2 out of 3 questions correctly. It is not timed, and you can retake it as many times as needed..

What is the primary benefit of using merge policies in Experience Platform?

false

1. To prioritize and resolve data conflicts when combining datasets from different sources
2. To create new datasets from existing data
3. To delete outdated customer profiles
4. To enhance the visual appearance of data in the UI

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How can computed attributes be used to enhance customer insights?

false

1. By summing purchase amounts across multiple sales channels for audience definition
2. By creating new customer profiles from scratch
3. By deleting duplicate customer profiles
4. By visualizing data in a more appealing format

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What are some outcomes of enabling identity stitching in merge policies?

true

1. Each email address is stored as a separate profile
2. Multiple identities related to the same individual are combined into a single profile
3. Segmentation considers multiple attributes from related identities
4. A single customer may receive multiple marketing messages for different profiles

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