Real-Time Customer Profile overview

In this step, you will gain an understanding of how Adobe Experience Platform assembles and updates Real-Time Customer Profiles. You will learn how these profiles enable businesses to deliver personalized, cross-channel experiences at scale. The video will guide you through the process of accessing and using these profiles, starting with the identity graph, which is crucial for recognizing individuals across multiple devices and channels. You will also explore how profile fragments are consolidated into a single view, facilitating accurate customer segmentation and consistent messaging.

Next, you will delve into an overview diagram that illustrates the Real-Time Customer Profile capability of Adobe Experience Platform, providing a visual understanding of its components and functionality.