Overview of Federated Audience Composition

In this step, you will explore the concept of Federated Audience Composition within Adobe Experience Platform. You will learn how this feature provides flexibility and efficiency in data management for Adobe Real-Time CDP and Journey Optimizer users. Discover how you can access and leverage your enterprise data warehouse to build audiences without importing all data into Experience Platform. Understand the importance of in-the-moment and personalized journeys, and how Federated Audience Composition enables you to respond to real-time signals effectively.

Next, you will learn how to connect and configure Federated Audience Composition to your data warehouse, enabling you to build audiences efficiently.