Create and activate account audiences for B2B and B2P

In this step, you will explore the Account-Based Marketing capabilities within the B2B and B2P editions of Real-Time Customer Data Platform. You will learn how to create and activate account audiences by understanding the data structure of XDM Business classes and field groups. Additionally, you will gain insights into identity namespaces and the relationships between entities, and how to create namespaces, schemas, and set those relationships. This knowledge will enable you to effectively manage and leverage account data for marketing purposes.

With a comprehensive understanding of account audiences and their activation, you are now equipped to apply these concepts in your marketing strategies. This concludes the module on creating and activating account audiences for B2B and B2P.