Create multi-entity audiences

In this step, you will learn how to build multi-entity audiences using Adobe Experience Platform's audience rule builder. You will explore how to combine data from multiple XDM classes to create audiences that span across different datasets. By establishing relationships between schemas, you can build audiences based on fields existing in both schemas, such as identifying customers who purchased specific products. This step will enhance your ability to leverage complex data structures for more targeted audience segmentation.

Next, you will explore how to create and activate account audiences for B2B and B2P scenarios, expanding your understanding of account-based marketing capabilities in Real-Time CDP.