Create sequential audiences

In this step, you will learn how to create sequential audiences using Experience Events in Adobe Experience Platform. You will explore how to add events to a timeline to build an audience that performs actions in a specific order within a set timeframe. This process involves using events with timestamps to ensure the sequence and timing of actions are captured accurately. By the end of this step, you will understand how to leverage this powerful feature to enhance your audience segmentation strategies.

Next, you will discover how to create dynamic audiences, an advanced segmentation feature that addresses scalability challenges in audience building.