Use time constraints in segment definitions

In this step, you will learn how to apply various date and time options in the Adobe Experience Platform audience builder interface. You will explore how to use dates in profile attributes to create audiences for people with specific time-sensitive characteristics, such as having a birthday. Additionally, you will learn to use dates in events to build audiences for people who made multiple purchases within a certain timeframe or did not take an action within a specified period. This knowledge will enable you to create time-constrained audiences for targeted marketing efforts.

Next, you will learn how to create content-based audiences in Experience Platform, focusing on building segments based on web content interactions.