Introduction to Audience Portal and Composition

In this step, you will explore how Adobe reimagines audiences within Adobe Experience Platform. You will learn about the new capabilities for importing, building, and managing audiences, and understand the value of audiences as a core currency in the marketing ecosystem. Discover how Adobe Experience Platform simplifies audience management by establishing audiences as a standard object, reducing complexity and enhancing interoperability across systems. This step will introduce you to the central audience management interface and the new multi-step audience composition workflow, setting the stage for more detailed exploration in subsequent steps.

Next, you will learn how to upload audiences into Adobe Experience Platform, making it easier to integrate audiences from various sources into your marketing efforts.