Audience building techniques in Adobe Experience Platform
In this course, you will learn how to create highly targeted audiences using Experience Platform's Audience Portal, Rule Builder, and Federated Audience Composition. You'll explore techniques for building dynamic, time-based, and content-driven audiences, leveraging real-time segmentation for effective personalization and activation across customer journeys.
In this course
1 hour 45 minutes
What you'll learn
- Use Audience Portal to manage audience composition
- Upload audiences into Experience Platform
- Create audiences using Audience Rule Builder
- Apply time constraints in segment definitions
- Create content-based and conversion audiences
- Build audiences from existing audiences
- Develop advanced audience strategies
- Utilize streaming segmentation for real-time personalization
- Evaluate batch audiences on demand
- Connect and configure Federated Audience Composition