Optimize experiences with known-user personalization

In this step you implement known user personalization that combines behavioral and transactional data to deliver targeted content to logged-in users.

You set up an identity namespace, create event and profile schemas and datasets, and configure a data stream for real-time events in Experience Platform.

You configure tags to send the user ID and login status with every page view, ingest sample transactional data, and verify that Experience Platform stitches profiles across sources.

You build an audience that requires a prior ski purchase and authenticated status, activate it to Target, export a personalized experience fragment from Experience Manager, and create an experience targeting activity that shows the ski upsell hero.

At the end you validate the end-to-end flow and confirm that logged-in users with ski purchases see the personalized hero while other visitors see the default.

Check out these links to the resources mentioned in the video.

• Generate variations in AEM

• Adobe Experience Cloud Visual Editor Chrome extension

• Known-user personalization tutorial

Next, watch the course outro to recap the three personalization use cases and learn recommended next steps.

Then apply these patterns on your site to scale known user personalization with unified profiles and real-time decisioning.