Personalize using behavioral targeting
In this step you build behavioral targeting that shows different homepage content based on what visitors do on the site. You create schemas and data sets in Experience Platform, set up a data stream and tags to collect page views, and build an edge-enabled audience for family travelers. Then you author an experience fragment in Experience Manager, export it as an offer, and use an experience targeting activity to serve the family-traveler hero to qualifying visitors.
Check out these links to the resources mentioned in the video.
After you activate the audience and publish the tags library, verify the personalized hero appears for visitors who browsed family-friendly pages. Next, you will use known user data to personalize by who the visitor is in the following step.