Run experimentation (A/B testing)
Create three variations of the Camping in Western Australia experience fragment in AEM Author and export them as offers to Adobe Target. Build an AB test activity in Adobe Target that serves each offer to a random third of visitors and choose a success metric such as CTA clicks. Configure the Experience Platform data stream and the Tags rule so the Web SDK requests visual personalization decisions and Target can return the selected offer. Verify the experiment on the published site and inspect the Web SDK request and Target decision to confirm the full data and content flow.
Check out these links to the resources mentioned in the video.
Once the AB test is live, review results and iterate on the winning variation to improve engagement. Next, apply behavioral signals and audiences in Experience Platform to deliver personalized content based on what visitors do on the site.