Explore the course and personalization goals
This step gives an overview of the personalization in AEM and the three personalization types covered in the course. You learn how Experience Manager, Target, and Experience Platform work together with tags and a data layer to deliver experimentation, behavioral targeting, and known user personalization. The course uses the WKND sample website deployed to your Experience Manager environment so you can build and test each capability on a real site. Access to Experience Manager as a Cloud Service, Target, and Experience Platform helps you follow along.
Checkout the live demonstration website at wknd.enablementadobe.com. This website is configured to showcase the three personalization approaches covered in this course:
Next, we explore the necessary set up steps to connect Experience Manager to Target and set up tags and data collection so the website can request personalized content.