Reporting on Programs with Dynamic Content

You’ve created an asset using dynamic content and want to know how it is performing. You have two report options:

• A Segmented Email Performance Report, which is the Email Performance Report you learned about in Module 3 with the Group by Segmentations option added to the Setup tab canvas.

_{A flow showing how to add a segmentation to an Email Performance report by clicking the Setup tab and dragging the Group by Segmentations setting into the canvas.}

• A local Email Link Performance Report, which shows the Clicks, % Clicks and People, % People for each link in the associated email. This will show how many people click on each link in that specific email.

_{A screenshot of a local Email Link Performance report showing how many clicks each link got, as well as how many unique people clicked each link.}

Demonstration: Create a Local Email Link Performance Report.

In this activity, watch an expert create a local Email Link Performance Report for this Email Program.

If you have a Marketo Engage sandbox or safe instance, you can follow along if desired.

In the next step, review the key takeaways for this module.