Key takeaways
Segmentations and dynamic content allow Marketo Engage to customize assets to better target an audience using known or inferred information about the viewer. These powerful options allow you to create and manage assets for multiple audiences within a single program.
In this module, you:
- Learned about segmentations and dynamic content.
- Created a segmentation.
- Created a dynamic email and sent a sample for review
- Scheduled and approved the Email Program.
- Measured success using a Smart Campaign.
- Created a local email link performance report.