Key takeaways
Engagement programs in Marketo Engage provide useful content to new prospects in your database and help you build a relationship with your audience.
In this module, you learned to:
- Implement a nurturing strategy using the engagement program type.
- Create an engagement program: add content, manage content availability and priority, and set stream cadence.
- Add people to your program using a smart campaign.
- Measure success and pause program cadence using a smart campaign.
- Review the engagement dashboard.