Local vs. global assets

In Marketo Engage, an asset is a piece of content associated with one or more programs. You often hear assets referred to as either  local  or global.

Click each asset type to learn more about how it is used.

Local asset

Local Asset

  • Specific to one program.

  • Stored in Marketing Activities within the program.

  • Name is appended to program name. For example, "LE-2022-09-15-Seminar.Invitation-Email".

  • Asset examples:

    • Landing page for a specific product
    • One-time email

Global asset

Global Asset

  • Used across programs.

  • Stored in the Design Studio.

  • Asset name stands alone. For example, "Sales-Alert-Email".

  • Asset examples:

    • Logos and other imagery
    • Email and landing page templates
style
default

In the next step, you'll learn about the Marketo Engage database.

style
default
center-aligned
false