Key takeaways
Getting to know your way around Marketo Engage and understanding the basics are critical steps to learning all the powerful ways you can use Marketo Engage to increase customer engagement and drive business results.
In this module, you learned:
- Navigated the Marketo Engage interface to more easily find your way around.
- Applied best practices for organization, including folders and naming conventions, so you can use Marketo Engage more effectively.
- Learned how people's records are added to the database, what information is included, and how audience behavior is tracked, to better appreciate how you can use this information in your marketing efforts.