Measuring success and testing your program

Your gated content program is ready to go, but you need to tell Marketo Engage what program success looks like.

The next step is to define the smart campaign that determines if the person status should be changed to Influenced.

But what action would you consider successful? Filling out the form, opening the email, or clicking on the link? Which option would mean the program met its objective?

Take a moment to write your own if/then statement, then click the card to reveal the answer.

Click the card to reveal the if/then statement.

Demonstration: measure success using a smart campaign

Learn how to create a smart campaign that, if a person clicks the link in the auto-response email to download the brochure, their status is changed to influenced.

Testing Your program

Now that your smart campaigns are activated, your program is live. Test your program by filling out the form on your live promotional landing page. Once you submit the form, you receive the auto-response email in your inbox, and your status changes to filled out form. Once you click the link in the email, your program status changes to influenced (success).

Demonstration: test the web content program

Learn how to test the gated content program and verify status after each step.

1. Open the live promo page in a web browser

2. Fill out and submit the form.

3. Check their inbox for the auto-response email.

4. In Marketo Engage, click on the name of the program in the navigation tree, then click on the Members tab to view their status. It should be "Filled-out Form."

5. Open the email and click the Open the Brochure button to open the PDF.

6. Repeat step 5 to view their status. It should now be "Influenced" and there should be a green check in the Success column.

In the next step, learn about reporting options for landing page and program performance.