Key takeaways

Gated content programs in Marketo Engage are an effective marketing strategy because they allow you to capture valuable lead information by offering high-quality content in exchange for contact details. This approach helps build a targeted audience and nurture leads through personalized marketing efforts.

The default program type in Marketo Engage is highly flexible, enabling you to manage various marketing activities, track performance, and optimize campaigns efficiently.

In this module, you learned to:

Create a gated content program in Marketo Engage using the Default Program.
Upload files to the design studio.
Create a global form.
Create thank you and promotional landing pages.
Create an auto-response email.
Create a smart campaign to send the email when the form is completed.
Measure success using a smart campaign that tracks when the email link is clicked.
Test the program.
Create landing page performance and program performance reports.