Key takeaways

You can use Marketo Engage programs to create and manage all sorts of marketing activities and measure your marketing efforts. There’s a lot to learn, but it’s worth taking the time to understand how to use these programs in your marketing campaigns.

In this module, you:

Identified what a program is in Marketo Engage.
Compared channels and summarized how they relate to Marketo Engage programs.
Used the email program to send a single email at a specific time.
Created an email program to send out a monthly newsletter, including adding a period cost, performing a list import, creating an email, and scheduling the email to run.
Measured success using a s mart campaign within your Email Program.
Reviewed the email dashboard.